Photo library
Imagery is a universal medium used to tell stories and make human connections. We use photography and video to communicate Hunter Water’s contribution to our community.
We follow a few principles to help showcase our people, assets and community in a way that aligns with Hunter Water's brand. Our photos should be people-centric, with a clear focus on the subject while capturing emotions and conversations.
To create interest, choose dynamic compositions capturing the everyday, real moments. Natural lighting, framing and angles add an authentic feeling. Choose imagery that is vibrant, positive, and embraces the energy water brings to our life.
Our people
Scenes should focus on interaction, people in their roles, problem-solving, being safe and compliant, in the field and office, and customer relationships.
Our assets
Strong location photography captures the diverse scale of our business and assets. Select imagery of assets based on safety requirements and a tidy appearance.
Our community
Feature a wide range of real people that reflect the broad range of community we service, including a diversity of cultures, age and gender balance. Show subjects full of energy and convey a positive emotional impact.