Waves
The wave is a recognisable symbol of water that can be utilised in footers and headers.
Graphics and icons
Graphics
Graphic motifs add visual interest and help to break up the page. Please utilise the following within appropriate documents and presentations.
Pebbles
The pebbles give a unique and quirky feel. They can be used to add texture when layered.
Droplets
The droplets within the Love Water logo have been utilised as a motif to add a graphic element where appropriate.
Sprinkles
The sprinkles within the Love Water logo have been drawn upon to give texture and pattern to various documents and presentations. Do not place it on top of text.
Paper texture
The paper texture gives an organic, hand made feel. It can be used for backgrounds and to add texture when layered.
Nature (plants)
Nature motifs are to be used when talking about the environment and our impact. These should be used sparingly and limited throughout a document.
Icons
Icons allow for messages to be conveyed through simple visuals. You can utilise standalone icons to add interest to documents and presentations or combine them with our other brand assets to apply proper brand in use when designing.
Values icons
Our values icons add a visual aid to documents, presentations and other communications that speak to Hunter Water’s values.
Corporate strategy icons
The icons used in Hunter Water's Corporate Strategy are slight variations of the above, and reflect specific aspects of the strategy, such as sustainability and quality.
RAG status icons for corporate reporting
These icons are used internally to report on corporate objectives. The colour-coded system indicates the health of a measure. Green is on track, amber is at risk and red is not on track.