Tone of Voice

Successful brands are clearly recognisable wherever they appear, and in whatever context.

Think the Nike ‘Swoosh’ and the ‘Just do it’ language. Our Hunter Water brand, and Love Water brand position, reinforce our organisational strengths and the trust our communities have for the services we provide.

This trust has been built by our people over the last 130 years. Maintaining a unified tone of voice across all communications – both internal and external – is key to achieving long-term brand recognition and success, supporting us in the delivery of our operational and strategic goals.

When considering how Hunter Water should speak ‘as one’, it helps to think of the organisation as a person, an individual. What would their personality be like? What would their personal attributes be?

Our Tone of Voice guide helps us frame how we speak with our customers and community. Through our Voice of the Customer program we have established that this ‘Hunter Water’ person would be:

• approachable
• flexible
• confident
• connected
• inclusive