Brand structure

A brand encapsulates more than just visual elements, it is how the community and stakeholders perceive us.

Our brand structure has been designed to ensure our vision is represented in all brand communication. It is vital to the longevity and success of a brand that a consistent voice is heard through all recognisable brand components.

Brand in use

Utilising current and approved brand assets to create new visual devices for internal initiatives and internal/external communications.

Brand in use is the ability to utilise pre-existing brand elements to create new and interesting visual devices while upholding brand integrity. A good example of brand in use is “The Stream”.

This creates a quicker design process as existing elements are accessible and have been pre-approved.