Brand structure
A brand encapsulates more than just visual elements, it is how the community and stakeholders perceive us.
About our brand
We are Hunter Water and we are proud of the important and significant contribution we make to the health, wellbeing and prosperity of our region. For more than 130 years, we have provided safe, high quality water services to people in homes and businesses across the Lower Hunter.
At Hunter Water, our people are passionate about water – we love water. We are committed to building trusted relationships with our people, partners, stakeholders, customers and community so that together, we can deliver a sustainable, resilient and prosperous future for our region.
The Hunter Water brand has been an important part of our story. It is the visual representation of our identity and our distinct voice to communicate our purpose with the community.
Like all successful businesses the Hunter Water brand style guide has evolved to ensure our brand message is clear and consistent for our customers, stakeholders and the community.
To help us continue to be clear and consistent, these branding guidelines have been created to streamline the communication process, ensuring a high standard of professionalism and effectiveness is achieved through correct brand use.
Our Tone of Voice
For over 130 years, Hunter Water has built connections with the customers and community it serves.
Our Tone of Voice framework helps us think about how we speak with our stakeholders to develop and maintain strong relationships.
Our values
Our values are at the core of who we are and how we operate - trust, leading, learning, wellbeing and inclusion.